Faux Fur for Real Article Example | Topics and Well Written Essays - 1000 words

Faux Fur for Real - Article ExampleFashion directors and designers have been increasingly surprised with the ongoing trend of high end gross sales of bastard fur products. Major online sites and retail stores inclusive of the high end designer brands as well as the mass market retailers have been showcasing spacious stocks of materials and garments which look like cheetah, beaver or mink. However, the surprising points which the article depicts are that the materials coming from Japan and Europe are extremely high in harm of quality and sustainability. Moreover they offer greater variety in terms of designs and textures and at the same time come at a lower value than real fur. In other words, the article speaks about the emerging trend towards consumption of faux fur over real fur over the historic period both by the usual public as well as the celebrities. Objective of article The objective of the article is to put forth the various attributes of faux fur which has made it imm ensely popular among consumers. Some of the products which have helped to have an edge over real products are that they allow greater flexibility and oppositeness towards tough conditions and hazards. Additionally, they are also available at much lower prices in comparison to the products which are made of real fur. ... The target market comprises of both the males and females in society belonging the group mentioned in this context. Globalization has knit the entire world into a single unit which has caused considerable intermingling of the western and the easterly cultures of the world. Thus the influence of the western cultures on the Asian nations has been very prominent and inevitable. With the economic development and improvement of nations, the youth have been increasingly attracted towards stylish products, commodities and accessories. The general consumption of formable dresses and products has seen a rise over the years. Thus it is imperative that the use of fur products and accessories would be high in most nations. However, greater take on of the product would be felt from nations having cooler temperatures. Thus the target markets would comprise of the youth belonging to those nations having cool and mild temperatures rather than the tropical countries. Considering both the fashion trends as well as the environmental conditions faux fur would be increasingly demanded more in the western countries which demands greater protection on cold temperatures and also showcases the latest fashion trends in the world. Designers and manufacturers must be updated about the latest consumer trends in the sector which the article does successfully. The article provides a very plunder depiction about the changing consumption trends of fur products and the emerging changes taking place over the years. The retailers, manufacturers and designers would be benefitted greatly from the trend which the article seeks to put forth. selling Concepts The article depicts a marketing strategy